So, you can view all your lead data in your CRM and the conversions created in Google Analytics.
Tying your closed revenue back to your Drift events in Google Analytics will give you the data you need to improve your campaigns and ultimately, drive more sales.
I had some trouble finding how to do it, and calling Support today confirmed that there's currently no tracking for this.
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Extracting complex data from a diverse set of data sources like Google Analytics can be a challenging task and this is where Hevo saves the day! So basically the functionality is better WITHOUT chat than with.
By tracking Drift conversions in Google Analytics, you can begin to understand how online chat supports your other marketing channels and campaigns.